To get a discount a discount on your number plates would you have a company logo displayed on them?
The idea of company advertising on Wisconsin number plates is getting nearer to becoming a reality.
A transport committee passed a bill that would sanction the "Company Number Plate Program" scheme.
Under the proposal, motorists would be able to buy number plates at a discounted price with the company, who's logo is on display, making up the shortfall.
Any company wishing to participate would have to contribute $150,000 to the sponsored number plates scheme.
The aim is to save motorists money on their number plates in view of the difficult economic climate.
However the Company Number Plate Program would not allow just any business to advertise on number plates, for example those that sell tobacco or alcohol will be excluded.