British drivers have always had a special fondness for luxury SUVs, and few names command more respect than Range Rover. It has long been a symbol of refinement, comfort, and unmistakable presence on the road.
Now, a new name is entering the conversation. Jaecoo is stepping forward with a fresh approach that blends elegance, innovation, and affordability in one distinctive package. Its sleek design and modern features are catching the attention of drivers who want something that feels both premium and practical.
This Jaecoo vs Range Rover comparison looks at design, performance, technology, and overall value to see how the newcomer measures up. Whether you’re drawn to classic prestige or modern sensibility, both have plenty to offer. Add a personalised number plate, and either one can feel completely your own.
Design and Aesthetics
Design is often the first thing that draws people in, and here, the contrast between these two SUVs is immediately clear.
The Jaecoo J7 presents a clean, confident look with sharp lines and balanced proportions. It’s a design that feels intentional, not overworked, giving it a fresh, urban appeal that suits modern British roads. The bold front end, slim LED lighting, and smooth silhouette make it stand out without shouting for attention.
The Range Rover, by comparison, embodies heritage and confidence. Every detail, from its upright stance to its smooth, minimalist contours, reflects a brand that has perfected the art of quiet luxury. The craftsmanship extends inside, too, where supple leather, subtle lighting, and fine detailing continue to define its signature style.
Step into the Jaecoo, and the experience feels different. The interior has a tidy, tech-led layout that favours simplicity and focus. Screens are positioned for clarity, materials are soft and modern, and the atmosphere feels relaxed and current.
Jaecoo speaks the language of contemporary luxury, while Range Rover remains fluent in tradition. Both succeed, yet they appeal to completely different personalities.
Performance and Engine Options
Under the surface, the two SUVs have very different characters.
The Jaecoo J7 focuses on agility and ease of use. It feels light and quick to respond, particularly around town, and that balance extends to open-road cruising. The steering is precise and fluid, and the power delivery feels smooth rather than forceful. For many UK drivers, this creates a sense of confidence and comfort that makes daily driving simpler.
The Range Rover continues to represent refinement at its best. Its engine options include powerful petrol and diesel variants, along with hybrid choices that balance performance with efficiency. The driving experience remains composed and poised, delivering that signature sense of effortless authority. Whether you’re tackling city streets or exploring the countryside, it feels capable and reassuring.
So, for this SUV comparison in 2025, Jaecoo prioritises modern versatility and efficiency, while Range Rover delivers the hallmark blend of power and composure that defines the luxury SUV category.
Technology and Features
Technology often defines how a vehicle feels in daily use, and here, both brands take distinct approaches.
Jaecoo’s technology is designed around simplicity and accessibility. Drivers get a bright digital dashboard, wireless smartphone connectivity, and an intuitive infotainment system that responds quickly and feels familiar from the first use. Voice control, safety assist features, and real-time navigation make every drive smoother and more connected.
Range Rover continues to impress with its sophisticated suite of technology. Its larger infotainment display, multi-zone climate control, and adaptive driving aids work together seamlessly. Every interaction feels refined, from the crystal-clear graphics to the high-end Meridian sound system that fills the cabin with immersive audio.
The key difference lies in focus. Jaecoo leans toward functional tech that supports daily life, while Range Rover prioritises an elevated, almost theatrical experience. Both deliver convenience and comfort, but in their own way.
Comfort and Interior Quality
Step inside, and you quickly see what each brand values most.
The Jaecoo J7 offers a sense of calm simplicity. The seats are supportive, the materials soft, and the cabin layout spacious and intuitive. Ambient lighting adds a subtle touch of luxury, while the overall atmosphere feels uncluttered and easy to live with. It’s the kind of space that makes everyday journeys feel that bit more enjoyable.
The Range Rover sets the benchmark for craftsmanship. Every texture feels rich, every switch solid, and every line purposeful. The seats provide deep cushioning and adjustability, creating that “floating on air” feeling the brand is known for. Road and wind noise are kept to an absolute minimum, allowing the cabin to remain serene even at higher speeds.
In simple terms, Jaecoo delivers contemporary comfort that feels accessible, whereas Range Rover offers traditional opulence with enduring charm.
Price and Value for Money
Here’s where the contrast becomes even more pronounced.
The Jaecoo J7 enters the UK market at a price point significantly lower than even the most modest Range Rover Evoque. It provides an impressive mix of design, comfort, and technology at a level that makes premium ownership more achievable for many buyers. For anyone who wants an elegant SUV without the long-term financial commitment, Jaecoo hits the mark.
The Range Rover, of course, sits firmly at the upper end of the market. Its cost reflects a combination of craftsmanship, legacy, and engineering depth. Ownership brings an undeniable sense of prestige, one that has been cultivated over decades.
So, in this part of the Jaecoo vs Range Rover comparison, it comes down to philosophy. Jaecoo represents attainable innovation; Range Rover stands for established excellence. The choice depends on whether your priorities lean toward value or tradition.
Brand Image and Heritage
Every brand tells a story, and these two could hardly be more different.
Range Rover remains a cornerstone of British automotive identity. It’s a name associated with sophistication, capability, and timeless design. Its presence on the road still carries an air of authority and heritage that few can rival.
Jaecoo, by contrast, represents fresh ambition. Backed by Chery, it aims to redefine what a premium SUV can be for modern drivers. It speaks to those who want luxury without legacy, individuality over familiarity, and smart design that fits real life.
In this SUV comparison for 2025, Range Rover symbolises history, while Jaecoo captures progress. Each brand’s story appeals to a different mindset, yet both have something meaningful to offer.
Number Plate Customisation
Whichever SUV you choose, your car reflects a part of who you are. A custom number plate is one of the simplest ways to add personality and style. It gives your vehicle that finishing touch, creating a sense of ownership that feels genuinely personal.
At Demon Plates, you can design plates that perfectly suit your car’s character, whether that’s bold and modern like the Jaecoo or sophisticated and timeless like the Range Rover. The process is simple, and the result makes a noticeable difference to your vehicle’s presence.
It’s a small change that carries real impact, showing that personalisation isn’t just for show; it’s part of the driving experience.
Both the Jaecoo and the Range Rover bring something distinctive to the luxury SUV scene. Range Rover still defines classic prestige, while Jaecoo introduces a forward-looking approach that makes sophistication more accessible.
One is steeped in heritage and quiet confidence, the other offers freshness, value, and innovation. Whichever direction you lean, a personalised plate from Demon Plates adds that extra sense of pride and individuality that makes every journey feel your own.